This role will be responsible for CRM design, administration, data quality, dashboard clarity, pipeline management, sales reporting, performance management plan administration, KPI tracking, and building the data infrastructure to de-liver ahead of our budgeted revenue targets. The role drive cadence, activity in all aspects of the CRM and performance journey for all markets and all sales reps. The role will expect to also ensure the learning journey of all reps and leaders within CRM is continually updated and delivered in market. The manager will drive for alignment, clarity and ensure a best in class CRM suite to enable data-driven decision-making across the region.
Key Responbilities
- Drive CRM sufficiency, health, data enrichment and velocity across EMEA and assigned markets.
- Create and copilot with markets to provide accurate data driven dashboards around KPIs.
- Ensure daily weekly cadence for sales reps and managers are conducted per guidelines.
- Improve conversion through full usage of the Culligan Way of Selling modules, especially on pro-posal excellence.
- Ensure effective CRM administration, driving consistent usage and accurate data to support sales decisions.
- Conduct regular reviews of the sales reps performance to ensure alignment with business goals and course correct.
- Develop and implement tools and processes that support recurring revenue models and new sales channels.
- Provide the sales team with tools, reports, and training materials to strengthen value-based sell-ing and pricing discipline
- Support Sales Managers in setting quotas, structuring incentives, and aligning compensation with desired sales behaviors.
- Monitor and report sales KPIs, highlighting leading indicators to enable proactive performance management
- Conduct regular reviews of the sales compensation plan to ensure alignment with business goals and market competitiveness.
- Drive best in class pipeline sufficiency through tools such as AI, LinkedIn Navigator, etc. Drive self generated sufficiency.
- Partner with and Improve MQL performance and closure rates.
Skills & Competencies
Values of Culligan
- Consumer comes first
- Commitment to innovation
- Culligan as one
- Courage to do what is right
- Consistently deliver exceptional results
Role Competencies
- Ability to structure EMEA CRM and productivity dashboard needs and deploy that to the markets
- Partner massively with the markets
- Data Analysis & Reporting: Strong skills in structuring, interpreting, and presenting data to enable decision-making.
- Adaptability: Adjusts tools, processes, and priorities as business models and sales strate-gies evolve.
- Customer Orientation (Internal Sales Support): Provides timely and reliable service to sales leaders and teams.
- Problem-Solving: Anticipates issues (e.g. data gaps, commission discrepancies, system er-rors) and delivers solutions quickly.
- A self-starter who is high paced and resilient as you will be dealing with various data sources to drive performance.
Requirements
Specialized Knowledge (Describe all the specialized knowledge or skills your position requires)
- Education: Bachelor’s Degree
- Previous experience (years): 7 – 10 years of experience
- Technical knowledge
- Sales Operations skills
- CRM & Sales Tools (D365, Salesforce or similar)
- Sales Analytics & KPIs
- Excel skills and familiarity with data visualization tools (Power BI, Tableau or similar).
- KPI tracking and performance analysis
Languages
English (fluent) and at least one other European Language is preferred
Experience in
- CRM administration and data quality management.
- Working with performance management tools and ability to make fast decisions.
- Building and maintaining sales reports, dashboards, and performance indicators.
- Dealing with multiple markets, conflicting priorities and ambiguity.
Additional information
Describe the other aspects of your position that you consider important and that have not been adequately covered (e.g. specific problems that may arise, special freedoms to decide courses of action, critical external contacts, exceptional working conditions, etc.).
Internal / External Communication
- Internal: Daily interactions with Business Units across EMEA and Centre of Excellence colleagues across the organization. Regular interaction with Sales Managers, Sales Representatives, Finance, and HR to ensure alignment of sales performance. Provides reporting and insights to regional and local leadership teams.
- External: Occasional communication with external system providers, consultants, or vendors supporting CRM, reporting tools, or compensation systems.
- Working conditions: Based in Europe (to be defined dependent upon candidate) and is a hybrid role.
- Frequent travel to EMEA business units is necessary to land the data improvement, co pilot with the markets and train resource where needed.
Key decisions
- Daily reviews of pipelines, then drive for improvement based on the data.
- Decide on the accuracy and reliability of CRM data and sales reports before they are shared with stakeholders.
- Decide which sales KPIs and indicators to prioritize for tracking and reporting to leadership.
- Recommend adjustments to performance management processes based on data insights.
- Decide on prioritization of process or system improvements that enhance sales operations efficiency.
- Decide how to roll out new tools and processes across diverse markets and ensure local adoption.
What we offer
- Competitive compensation & benefit package
- Bonus scheme based on targets
- Lease car, mobile phone and laptop
- Hybride work model
If you’re interested, you can apply via Linde van der Heide, [email protected]
